**Proudly sponsored by Maestro Filmworks.**
Join us for an evening with National Geographic on June 22!
Featuring Dawn Rodney, Senior Vice President, Marketing and Brand at Nat Geo, presenting:
"Pushing the Boundaries of Your Brand"
A powerful story of connecting with your core values and brand vision. Bold marketing functions earn a position of respect in the organization when they demonstrate contribution to profitable growth.
Dawn Rodney will take us through the journey of rebranding of Nat Geographic — what, why, and how – that provides insights into how National Geographic is pushing the boundaries of its 129-year legacy and harnessing the power of science, exploration and storytelling to change the world.
Key Takeaways/You’ll Learn How to:
- Learn to craft a narrative that deeply connects with your audience
- How to create an authentic signature story that articulates your unique and relevant position, promise, personality and purpose in the market
- Drive measurable business growth through purpose-driven marketing
- Identify strategic partners to further your brand promise
About Our Speaker:
Dawn Rodney is Senior Vice President, Marketing and Brand, with the National Geographic Society’s Marketing & Engagement team. She leads marketing strategy and outreach, brand strategy and creative, events, partnership marketing, and research strategy for the organization. She is responsible for developing and implementing strategies and campaigns to drive awareness of, and adoration and support for the National Geographic Society’s global mission to explore and protect the planet, as well as creating a relevant, cohesive identity across all brand experiences and platforms. Throughout her more than 30 years of experience, Rodney lead the re-envisioning of the National Geographic brand identity, helped launch and brand multiple cable channels including Animal Planet, National Geographic Channel and Nat Geo WILD and has won numerous national and international awards for creative and brand campaigns, including an Emmy Award for National Geographic Channel’s “New Generation Explorers” campaign. She studied journalism at Duquesne University and is a fellow of the Betsy Magness Leadership Institute.
Program Schedule:
5:30 - 6:00 pm ‐ Members-only networking with speaker
6:00 - 6:45 pm - Networking and registration
6:45 - 7:00 pm ‐ Welcome and opening remarks
7:00 - 7:45 pm ‐ Speaker
7:45 - 8:00 pm - Q&A
8:00 - 8:30 pm ‐ Continued networking
AMA Philadelphia Cancellation Policy - All cancellations and requests for refunds or substitutions must be submitted to the chapter via email at [email protected]. Cancellations received at least 7 days in advance of an event are eligible for a credit towards future events or a full refund (minus any processing fees). Cancellations received between 4-6 days prior to an event are eligible for a 50% credit towards future events or 50% refund (minus any processing fees). No refunds or credits will be issued for no-shows or cancellations received within 3 days (72 hours) of an event. Registrants wishing to cancel may substitute someone to take their place without penalty by submitting a written request at least one day prior to the event with the replacement person’s name and contact details.