In this session, marketers will learn how to prioritize different ROI formulas and measure ROI. Formulas and applications for over 20 different marketing metrics will be discussed.
Attendees will leave this session knowing best practices and techniques for determining customer profitability, direct profit profitability (DPP), gross margin return on investment (GMROI), return on sales (ROS), return on investment (ROI), economic profit (EVA), net present value (NPV), internal rate of return (IRR) and return on marketing investment (ROMI).
Instructor: Neill Crowley,Saint Joseph's University, Adjunct Professor
*Credit Card Processing Fees will apply for online purchases. To pay by check, please email [email protected] for more information.