MASTER
 
 

Marketing Excellence Program: Session 3 - Pricing Strategies

By AMA Philadelphia (other events)

Friday, April 19 2013 8:00 AM 4:00 PM EDT
 
ABOUT ABOUT

Review over 20 different pricing formulas, schemes and methodologies and learn which ones are applicable for your business. Attendees will learn about pricing strategies like price premium, reservation price and percent good value, price elasticity demand, optimal pricing and linear and constant demand.

Attendees will also have the opportunity to grasp margin concepts that involve prices and channels, average pricing per unit and per statistical unit, variable and fixed cost margins, total fixed and variable market spending and B/E analysis and contribution analysis.

Instructor: Neill Crowley,Saint Joseph's University, Adjunct Professor


*Credit Card Processing Fees will apply for online purchases. To pay by check, please email [email protected] for more information.
 

Mailing Address

AMA Philadelphia 58 Snyder Ave, PO Box: 37205 Philadelphia, PA 19148