Marketing managers may spend their entire careers in the pursuit of finding that perfect synergy between what a product offers and what a customer wants. Find out about new techniques for uncovering what customers really want, building a brand portfolio, and delivering maximum value to your customers.
This session will address the strategic fundamentals of a marketing plan as it relates to product and the “4 Ps” in marketing. The session will cover the following topics and more!
• Brand definition / product purpose - (Your specific brand/product offering)
• Competitive Landscape
• Segmenting & Targeting
• Product Components
• Positioning
Instructor: Diane Phillips, Ph.D., Saint Joseph's University Professor
*Credit Card Processing Fees will apply for online purchases. To pay by check, please email [email protected] for more information.