6-SESSION PROGRAM COMBINES ACADEMICS WITH CASE STUDIES
IN HIGH-VALUE WORKSHOP SESSIONS
PAMA is excited to announce the fourth series of the Marketing Excellence Certificate Program, a series of six sessions in cooperation with The Haub School of Business at Saint Joseph's University. Each session combines academics with practical, real-world experiences to provide you the tools needed to succeed in today's competitive professional environment.
Starting with an opening session on strategic planning and wrapping up with a key session on execution and ROI, this 6-session program is the essential toolkit marketers can use to drive their day-to-day responsibilities. Participants who successfully complete the requirements for the program will receive an official certificate of completion from PAMA and Saint Joseph's University.
Registrants of the full program who are unable to attend a scheduled session during the Fall 2013 program will be allowed to attend the same session of the next scheduled program.
The following is a listing of the topics and dates of all six sessions, each held on a Friday from 8:00am to 4:00pm.
- Strategic Planning - October 11, 2013 - A process for creating value for your customers, employees, owners and community.
- Distribution and Channel Management - October 18, 2013 – Hidden in Plan Sight: How better marketers see their 4th P
- New Product Development and Brand Management - October 25, 2013 – Love your product, love your brand: Finding the sweet spot in a crowded marketplace
- Promotions and Marketing Communications - November 8, 2013 – The right media mix to tell you brand story effectively
- Market Research and Customer Insights - November 15, 2013 – Harnessing the power of offline and online tools to understand your customer
- Implementation, Evaluation and ROI - November 22, 2013 – We have a metric for that! Track and measure your market performance.
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*Discount codes will be applied at checkout