Insight and Analytics in the Age of Big Data
Panel Event with the Philadelphia AMA and the Philadelphia Chapter of the Marketing Research Association
Modern marketers and business decision-makers have access to an overwhelming volume of response analytics, customer, and market data. Technology tracks visits, views, usage, clicks, conversions, even personal habits. Big data can tell us every move a customer or prospect makes.
But how do you turn all that data into meaningful information that influences strategy and tactics? What role does “traditional” market research play in the age of big data and analytics? How do marketers and decision-makers move beyond “analysis paralysis” to actionable insights that inform successful decision-making?
Join us in addressing these questions and tackling the issue of insight and analytics in the age of big data on April 1.
Program Objectives:
-Obtain tips for sifting through overwhelming amounts of data to identify meaningful information
-Understand the tools and techniques available to aid in data mashups and analytics
-Learn how traditional market research can lend insight and meaning to analytics
Panelists:
-Jim Multari, Executive Director, Marketing Planning & Research, Comcast
-Aaron Maass, Founder & Owner, Maass Media
-Kathleen Brunner, President & CEO, Acumen Analytics
Agenda:
6:00-7:00 pm - Registration and Networking
7:00-8:15pm - Panel discussion, Q&A
8:15-8-30pm - Post-event Networking
If you are interested in sponsoring this event or any other PAMA events, please email [email protected]
PAMA Cancellation Policy:
All cancellations and requests for refunds or substitutions must be submitted to the PAMA via email at [email protected]. Cancellations received at least 7 days in advance of an event are eligible for a credit towards future events or a full refund (minus any processing fees). Cancellations received between 4-6 days prior to an event are eligible for a 50% credit towards future events or 50% refund (minus any processing fees). No refunds or credits will be issued for no-shows or cancellations received within 3 days (72 hours) of an event. Registrants wishing to cancel may substitute someone to take their place without penalty by submitting a written request at least one day prior to the event with the replacement person’s name and contact details.